Synchronous Solutions - Sales and Marketing consulting firm

GETTING STARTED THE RIGHT WAY!

TASTE-TESTING

QUICK START ASSESSMENT
This quick, but effective assessment identifies major reasons why companies are not achieving their best marketing results. Additionally we will identify customer value segments, make appropriate recommendations and implement them during a pilot program. This study could be expanded to include a

SALES/MARKETING ASSESSMENT
This more complete study identifies a more comprehensive list of problems and their root causes in the existing sales/marketing process and makes recommendations prioritized by business impact. Additionally we work with cross-functional teams to develop a more effective process that adds value to both you and your customers and test them out in a pilot program; again establishing an ROI to justify additional expenditures.

MAKING THE COMMITMENT

IMPLEMENTATION
Meet with your executive team and staff to prepare a series of ACTION STEPS based on the prioritized recommendations from the Assessments reflecting a step-by-step evaluation and planning process. Your executive team will be asked to partner up with one of the Synchronous Solutions’ assigned consultants to give the resulting recommendations a “reality check”. Once complete, a marketing plan reflective of the approved recommendations will be developed, approved and implementation begun. Throughout the process, your Synchronous Solutions’ executive will work with your management team to ensure the best possible results.

This TEAM APPROACH works, and gets you the kind of results you want.

Quick Start Assessment
Through a limited number of informal interviews with key business personnel, we will help you to:

Identify major shortfalls in today’s sales/marketing process

Identify information gaps critical to your future success

Perform a customer value segmentation to identify your Best, High Potential and Low Potential customers

Develop one or two marketing programs, based on this segmentation to help you better achieve your sales objectives for the year

Establish and monitor a pilot program to achieve these objectives

Measure results and establish an ROI for future improvements

Benefits

Provides you with a customer analysis based on value to your organization

Identifies major weaknesses in your current sales/marketing approach with recommendations to correct them

Provides an ROI analysis of a pilot program based on the recommendations to help justify future expenses

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Sales/Marketing Assessment
Through a series of concentrated interviews and cross-functional team workshops we will help you to:

Identify shortfalls and their causes in today’s sales/marketing process

Facilitate cross functional team meetings to develop a better customer focused marketing/sales process agreed upon by all departments

Provide implementation recommendations based on business priorities, time and cost

Perform a more comprehensive customer value segmentation

Uncover hidden relationships in your customer data that can unlock immediately actionable leverage points for your Sales & Marketing initiatives

Use some recommendations to develop, design and execute additional pilot project(s)

Measure results and provide an ROI for future improvements

Benefits

Provides you with a customer analysis based on value to your organization (if not already provided in Quick Start Assessment)

Identifies weaknesses in your current sales/marketing approach with recommendations to correct them

Develops internal agreement on the framework for a more effective sales/marketing process for both you and your customers

Executes a pilot program(s) with definitive ROI to help justify future expenditures on implementing the framework

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IMPLEMENTATION & ON-GOING SUPPORT
Synchronous Solutions can also help you implement the recommendations. Our services include, but are not limited to:

Providing additional understanding of customers through analytics and predictive models

Using this information to establish more effective marketing and sales coverage strategies

Developing marketing campaigns

Improving the work process and providing a clear understanding of roles and responsibilities

Conducting a skills assessment

Establishing measurement standards and interpreting results to enhance learning

Providing temporary staff to help with the execution of specific marketing initiatives

Improving your customer contact processes

Conducting data audits to support the CRM requirements

Defining requirements, accessing capabilities and managing a variety of outside suppliers

Helping to evaluate, select and implement the proper technology solutions

Benefits

A much more effective sales/marketing process providing increased sales and profits with all efforts based on enhancing customer loyalty

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